Bill Hyers has been a partner in the WIN New York Office since 2014. Prior to that he served as Campaign Manager for Bill de Blasio’s successful New York City mayoral campaign and was named “Campaign Manager of the Year” by the American Association of Political Consultants.
On de Blasio’s campaign, Hyers guided an effort that New York’s papers dubbed “masterful” and “shrewd.” With polls showing de Blasio running in fourth weeks before the primary, Hyers and team had the discipline to stick to a well-conceived plan and eventually earned over 40 percent of the vote in the primary and a landslide victory in the general election.
As manager of the de Blasio effort, Hyers is credited with designing and executing a strategy that conserved resources and spent money where it mattered in this race: TV. De Blasio outspent his primary competitors on television by $200,000 – a remarkable advantage considering the fact that all candidates faced the same spending cap. This strategy was seen as key to victory, given that TV was the only way to communicate with the diverse coalition de Blasio needed to win.
In 2012, Hyers served as State Director for President Barack Obama’s campaign in Pennsylvania. In this position, he managed a staff of 400 and a budget of $32 million dollars. This was Hyers’ second stint with the President: during 2008, he worked as Midwest Director for Obama’s ground-breaking campaign.
Hyers first earned his reputation for running upset campaigns by managing victories for Kirsten Gillibrand (2006, Congress) and Michael Nutter (2007 Philadelphia Mayor). In both cases, Hyers worked with candidates who faced long odds but ended up winning on Election Day. Gillibrand received 53% of the vote; despite running in a district with a 2-1 Republican registration advantage. Nutter, who started out polling in last place, eventually won by 12%.
Hyers’ political work has taken him across the country, including campaigns in Kentucky, Minnesota, Nevada, New Hampshire, New York, Pennsylvania and Wisconsin.
Hyers is a 2001 graduation of St. Cloud State University. Before entering politics, he served in the U.S. Army, working as a military police soldier in Korea, Colorado Springs and Bosnia during Operation Joint Endeavor.