About Us

—  Covering a wide range of industries, for companies big and small


WIN is a media agency that creates strategic campaigns for engaging audiences, driving action and creating change.


Bill Hyers


Bill Hyers helped found Win after a career of campaign management and high level political consulting. Over the last two decades, Bill has managed dozens of State, Local, Congressional, Gubernatorial, and Senatorial campaigns all around the country. Highlights include Kirsten Gillibrand for Congress (2006), Michal Nutter for Philadelphia Mayor (2006),  Barack Obama for President (Midwest director 2008, Pennsylvania State Director 2012), Steve Beshear for Kentucky Governor (2011), and Bill deBlasio for NYC Mayor (2013) were he was awarded the Campaign Manager of the year by the American Association of Political Consultants (and award he was nominated for a record 3 times).

Hyers started consulting full time in 2014, and has consulted on several historic campaigns. Past clients include Tammy Duckworth for Senate, Lauren Underwood for Congress, John Fetterman for Senate/Lt Governor, JD Scholten for Congress, Pat Quinn for Governor, Jim Kenney for Mayor (IE), Tom Wolf for Governor (IE).

Aside from campaigns, Hyers has advised many clients on many different fights, including Uber, Lyft, Airbnb and  One Bermuda Alliance. Keeping sharp and helping people solve problems, and taking on the fights worth fighting has long been his passion.

Bill is also an Army Veteran who served in Bosnia during Operation Joint Endeavor and served as White house Liaison to Veterans Affairs during the first Obama administration. He splits time between Chicago and New York, and is an avid horse racing and 76ers fan.

Matt McLaughlin


Matt is a veteran creative strategist, who co-founded commercial and film production company Acres in 2013.

He has also led a number of campaigns in a diverse range of industries, including TV ads and longform web content for Bill de Blasio’s campaign for Mayor of New York City, as well as Airbnb's first-ever campaign for broadcast. In addition to the de Blasio's campaign, Matt ran media strategy and creative for John Fetterman's U.S. Senate campaign in Pennsylvania in 2016, and was at the helm creatively for a number of TV, digital, and social commercials for Bernie Sanders' presidential campaign.