Matt McLaughlin

 Matt is a veteran creative strategist. He got his start in New York by founding a commercial production company, Macula Films, at age 23. At Macula, Matt produced award-winning work for several prominent brands including Dockers, Macy's, Sharpie, and Coors.

    Matt co-founded Acres in 2013 and has since led a number of campaigns in a diverse range of industries, including TV ads and longform web content for Bill de Blasio’s campaign for Mayor of New York City, as well as Airbnb's first-ever campaign for broadcast. He's worked with a number of publishers to create both original and branded video series. He brought Reddit into the native content space with it's first native advertising program, Formative, created for Google, along with leading Upworthy's first original series. In addition to the de Blasio campaign, Matt ran media strategy and creative for John Fetterman's U.S. Senate campaign in Pennsylvania in 2016, and was at the helm creatively for a number of tv, digital, and social commercials for Bernie Sanders’ 2016 presidential campaign.

    In the 2018 cycle, he created Randy Bryce’s launch ad which propelled him into the public eye and raised $1M from grassroots sources in the first three weeks of the campaign. Matt also led media on Lauren Underwood’s congressional win in Chicago as well as Jumaane Williams’ successful bid for NYC public Advocate in 2019.